Scunthorpe-based Trent Refractories has launched an ambitious business growth plan to win to new clients and expand further into international markets.
The plan, backed with a grant of £14,000 from the UK Shared Prosperity Fund, included upgrades to internal systems and a new digital marketing campaign.
The project, with a total value of £32,150, relaunched the company as refractory ambassadors, with the help of a website restructure, case studies and a new promotional video.
The company also upgraded its internal systems, transitioning away from an outdated, inefficient work path to one that improved the customer management journey throughout the whole manufacturing process.
Trent’s MD Katy Moss said: “The UKSPF funding has meant we are able to really go for a fresh new look on our marketing front in a way that we would not have been able to without it, the timing worked well following an assessment of where we were as a company and how we wanted to take things forward.
“We are hoping to see some different types of sales and diversity of products rather than being so heavily invested in iron and steel making and position ourselves slightly differently in the market in such a way that we become more custodians or ambassadors for our niche industry.
“It should attract people to want to work with us on all fronts and enable a UK company to demonstrate its commitment to a sustainable future for the foundations industries
“I hope we can continue to work together with North Lincolnshire Council and other local business as partners, try and hone in on where funding is needed the most and what would make the biggest impacts to really help Scunthorpe and the surrounding areas truly ‘level up’ and make it an area that companies want to do business.”
Cllr Rob Waltham, leader, North Lincolnshire Council, added: “This is exactly what the UKSPF should be doing for businesses – enabling our core industries to level up and modernise in order to compete on a global scale.I have no doubt Trent will go from strength to strength with this forward-thinking attitude and the support from Government. This will create new jobs and new opportunities in traditional industries.”
