It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead.
It has become something of a tradition, given that we’ve been doing this now for over 30 years.
Here we speak to Matt Sheridan, Senior Fundraising Manager at St Luke’s – Sheffield’s Hospice, who shares predictions on corporate fundraising trends in 2024.
In 2024, the UK hospice sector is anticipated to witness a paradigm shift in corporate fundraising strategies, aligning with evolving societal values and technological advancements. Corporations will increasingly prioritise purpose-driven initiatives, fostering long-term partnerships with hospices to create meaningful social impact. Collaborations will transcend traditional philanthropy, focusing on innovative campaigns tailored to engage employees and customers.
Personalised and immersive experiences will drive corporate involvement, leveraging augmented reality and virtual reality to offer stakeholders a first-hand understanding of the hospice’s mission and impact. Interactive digital platforms will facilitate employee engagement, encouraging more people to volunteer and fundraise, fostering a sense of shared purpose among staff.
Moreover, sustainability and environmental consciousness will influence fundraising approaches, with companies emphasising eco-friendly events and initiatives that resonate with both the hospice cause and broader societal concerns. Collaborative efforts will prioritise community-building events, leveraging social media and crowdfunding to amplify reach and garner support from diverse demographics.
Partnerships will evolve beyond monetary contributions, emphasising skill-based volunteering, pro-bono services, and knowledge-sharing sessions to empower hospice staff and optimise operations. The symbiotic relationship between corporations and hospices will shift towards a more strategic, integrated, and mutually beneficial alliance, driving innovative fundraising strategies rooted in shared values and amplified social impact.
