The directors of Consumer Choices Limited have filed a Notice of Intention to appoint Gareth Harris and Lee Lockwood of RSM UK Restructuring Advisory LLP as joint administrators.
Consumer Choices was established as a stand-alone entity in 2020 when it was spun out of Origin Broadband, where it had helped that business acquire digital leads and through outbound calls convert those leads to customers.
For the last three years it has continued to provide those services to a range of blue chip broadband suppliers. It operated from an office in Rotherham, but had a large number of home workers, and an outsourced operation in South Africa, employing 99 staff directly.
The decision to appoint administrators was made by directors after a material deterioration in market conditions which left the company unviable. Unfortunately, there was insufficient time to seek a buyer for the business and it has therefore been closed down; and almost all employees will be made redundant once the administrators are formally appointed.
RSM was advised by Matthew Brown and Niall Crossley at Gateley LLP.
Gareth Harris, partner at RSM and joint administrator, said: “This has been a very fast-moving situation but due to circumstances outside their control, and without a viable solution the directors have had no choice but to shut the business down at short notice.
“Employees have been paid up to 4 August, but sadly all of them will have to be made redundant once the company is formally placed into administration.”