The Government is encouraging councils in England to get pubs open earlier on Sunday ahead of the Lionesses historic World Cup final.
The Secretary of State for Levelling Up has written to leaders of all councils in England asking them to continue doing everything they can to help every pub that wants to host this historic occasion and support the Lionesses.
While many venues will be able to show the game within their usual opening hours, there may be a few who require additional permission where they would like to be able to serve alcohol as well.
In cases where an application is being rapidly considered to allow a short extension to licensing hours, the government is encouraging local authorities to continue to do everything they can to complete the process in time, working closely with local police forces.
Kate Nicholls, CEO of UK Hospitality, said: “The nation will be cheering on the Lionesses on Sunday and the next best thing to being in Australia is enjoying the match in the pub or hospitality venue. Many are taking advantage of the fact that they can open to encourage people to come out for breakfast or brunch to get ready for this historic match.
“Demand from fans has been exceptional, with bookings filling rapidly, and there’s no doubt the day will be a huge boost for the sector, potentially delivering an additional £41 million in sales.
“It’s been really positive to work with the Government to ensure everyone can get a chance to join in the celebrations. I’d echo the Government’s support for local authorities taking a pragmatic view to venues opening early to allow people to make the most of this momentous occasion.”
