Software as a Service (SaaS) provider, Adventoris has appointed former tennis pro and FMCG expert, Matthew Pinel, as its first ever head of partnerships to oversee the firm’s growing partnership programme.
Pinel, a former tennis pro and coach, has worked in FMCG management for the last 10 years in Australia, for the likes of Emma and Tom’s, and Gamekeepers.
The appointment comes following the signing of a partnership deal with global Enterprise Resource Planning (ERP) expert, Vision 33, as Adventoris moves towards a fully integrated future for the brand.
Adventoris, which has a turnover of £2m, now supports over 200 clients across a range of industries, including Pipers Crisps, Staedtler, Pukka Pies and Hills Prospect.
Commenting on his new role, Pinel said: “I am excited to be part of such an innovative and rapidly growing company. The ecommerce industry has always interested me, so I am grateful to James and the team for supporting my development at Adventoris.
“Having experience in the sports and FMCG sectors means that I have encountered some of the issues that SwiftCloud can help solve for businesses, so it is really exciting to be supporting the solution that has helped and will help so many businesses to boost their efficiency and productivity.”
CEO of Adventoris, James Clarkson, said: “Our partnership programme is an integral part of our business, and I am delighted to welcome Matt onboard to lead it. We believe that through trusted partnerships, we can work together to build a tech community that opens new sales channels, reaches new customers and helps mutually improve product portfolios.
“Working with the Vision 33 team has been fantastic for us as we look to grow our partnership division to offer a fully integrated solution for our clients, offering improved efficiency, time savings and ultimately increased sales.”
