Hessle-based food producer Cranswick has signed a new supply partnership deal with pet care company Pets at Home to supply dry dog food from a site at Lodge Farm in Lincolnshire under their brands of Wainwrights and Step Up.
Supply will start in the second half of the financial year following initial production and stock building during the summer. This will place Pets at Home as Cranswick’s lead strategic customer from the facility.
A spokesman for Cranswick said the move cemented the company’s strategic ambition to grow its share in the pet food business, and represented a significant growth opportunity for the group, which will continue to be supported by future capital expenditure in new capacity and capability.
The pet food market is worth £3.7bn per annum and is grew at 14% over the last 12m.
