Leeds-headquartered performance marketing agency connective3 have completed the acquisition of Paid Media Performance agency Made Greater, also based in Leeds, for an undisclosed sum.
connective3’s paid media offering has grown significantly across the last year as they achieved Google Premier Partner Status and were rated Top 3 in the UK for Google Ads Growth. Key client wins including Q Hotels and Ocado have further motivated the need to expand the team head count and expertise in this department.
Made Greater’s roots lie within the digital publishing space. Their approach to media buying techniques, and creative-led thinking is founded in the opportunities offered through leveraging a network of owned websites, and the full spectrum of paid social channels for traffic acquisition and conversion. Their unique approach and the expertise of their team are why they were chosen to add to the connective3 paid media offering.
Tim Grice, CEO at connective3, said: “The acquisition has enabled us to bring a huge amount of talent into the business and a wealth of experience in the paid social space. We’re going through a strong period of growth, but particularly in the paid media space winning accounts in the UK and internationally. The whole business is looking forward to working with the Made Greater team and excited about the opportunities it will create as we continue to build one of the strongest digital performance agencies in the UK.”
James Maisey, MD, Made Greater, said: “This is a hugely exciting time to become a part of connective3’s expanding team. Our philosophy at Made Greater has always been to prioritise innovative thinking and strategic dexterity in a fast-changing digital landscape – their ambitions and values match our own. This acquisition is a natural step that enables us to continue to nurture our existing brand relationships, whilst also providing an opportunity for us to support the growth of an already excellent paid media team, offering and client portfolio.”
