Frenchgate Shopping Centre in Doncaster city centre has launched a competition in collaboration with Yorkshire Wildlife Park as part of their new Christmas campaign.
The Centre’s Christmas campaign has a new theme for 2022 named “Project Christmas” featuring a hand-crafted paper snowy white polar bear at the centre of the campaign, and Frenchgate is giving young visitors to the Centre the opportunity to name the bear.
The paper sculpture has been brought to life by Yorkshire artist Andy Singleton, whose work is an exploration of the natural and manmade world through intricate paper cuttings, paper sculpture, hand-drawn illustrations and large-scale installations. He has previously worked with a number of high-profile clients including Sony PlayStation, Burberry and Harrod’s among them.
As part of the campaign, the Centre will be highlighting issues facing polar bears and their environment, which is a contributing factor to their vulnerability as a species.
Launching on Wednesday 9th November, visitors to the Centre will be able to visit the sculpture of the bear outside H&M and Beaverbrook’s which will have its very own postbox for anyone wanting to suggest a name for the bear.
Polar bears have a special place in many Doncasterian’s hearts due to the city being home to the only polar bears in England at Yorkshire Wildlife Park, the largest centre for polar bears outside of Canada.
The winner of the competition will win a tailor-made Polar Bear experience courtesy of Yorkshire Wildlife Park.
Ian Leech, Marketing Manager for Frenchgate said: “It’s fantastic to have the support of the Wildlife Park, home to the only polar bears in England, on our latest Christmas campaign.
“The Park is more than aware of the dangers facing the bears as a result of climate change and we aim to help raise awareness through our latest campaign Project Christmas.
“The competition to name the polar bear is a great way for visitors to get involved. When children visit the polar bear and submit their entry to the postbox, they will see facts all about polar bears that will help educate and inspire.”
Lindsi Blakeman, Head of Sales and Marketing at Yorkshire Wildlife Park said: “We’re more than happy to support Frenchgate with their latest campaign Project Christmas.
“Anything that highlights how incredible and vulnerable some of Doncaster’s most famous residents are is something Yorkshire Wildlife Park can get behind.”
