With the UK tourism sector being one of the fastest to bounce back from the pandemic, York-based visitor attractions company, Continuum Attractions Group, has boosted its board and made key marketing and travel trade appointments.
Paul Mahy and Dorothy Stubbs have both joined the board of Continuum Attractions Group, the umbrella company which owns and operates a portfolio of heritage and entertainment visitor attraction brands.
Paul Mahy becomes group operations director, having worked his way up through the organisation over ten years, during which time he’s managed Spinnaker Tower in Portsmouth, and overseen the opening of Emirates Cable Car in London, the Void at Westfield London and most recently I’m a Celebrity and Netflix’s Army of the Dead London based VR offering.
Dorothy has led the company’s HR operation, overseeing over 500 staff across eight attractions, for the last seven years. She joins the Continuum Board as group people director.
“The tourism sector has seen a remarkable recovery in the last year, with domestic travel remaining buoyant and international visitors just starting to return, so now is absolutely the right time to strengthen our board for an exciting period to come,” says Chief Executive, Juliana Delaney.
“We have a number of new projects planned for the next 12 months which will further expand the experiences that the Continuum Group offers across the country, from the heights of the Spinnaker Tower overlooking the South coast, to the below-streets experience at The Real Mary King’s Close on Edinburgh’s Royal Mile.”
With key partnerships with ITV to operate I’m A Celebrity Jungle Challenge in Manchester, Coronation Street Tours at Media City and Emmerdale Village Tours near Leeds, new group marketing strategist, Alex Caley, will be tasked with supporting attraction marketing teams with their campaigns and overseeing the strategic business positioning of Continuum Group as it continues to expand its portfolio.
Building on the group travel market which is slowly returning to normal, Mark Smith has been appointed as group trade manager, focusing on developing the offer for the travel trade and coach operators across all attractions, including VIP experiences which will be key to attracting domestic and international premium tour markets, and multiple attraction visits.
“We have amazing teams in place at each and every one of our attractions, and we are very excited to be strengthening our group-wide strategic management with these four appointments,” adds Sue Garland, chair of Continuum Attractions. “Paul and Dorothy have both proven their skills within the company, so we are pleased to have their commercial and people-first approaches as part of our board.
“Marketing will be key to driving growth, and Alex is a great fit with the team to drive our overall strategy forward, and Mark knows the travel industry inside out, and is well-placed to develop new products and services specifically to suit the ever-evolving needs of our travel trade partners.”
