Technical B2B communications firm Scriba PR has undergone a brand overhaul and appointed three new recruits, as the company celebrates its ninth year of trading and exceeding £750,000 turnover.
Hot on the heels of announcing its office expansion at the beginning of March – seeing the business add an additional 984 sqft of real estate to its existing HQ – Scriba PR has undergone an extensive branding project to reshape its core principles, service set, and visual identity.
In addition to the development of its new aesthetic, the B2B agency has also welcomed three new faces to the team. Kat Plant is joining as customer relations manager, Ellie Byrne as account manager intern, and Louise Thorpe as PR administrator – taking Scriba to a 16-strong headcount.
With almost 20 years’ B2B design and marketing experience – and eight within the technology sector – Kat will be a key point of contact for Scriba’s niche client base, with a specific focus on the business’s larger accounts.
Ellie joins the team coming from a technical PR agency in London – having worked across the cybersecurity, insurtech, e-commerce, and 3D printing arenas – and will be copywriting for some of Scriba’s long-standing tech clients.
And with almost 15 years of administration experience – including within the education and financial industries – Louise Thorpe has also been drafted in to bolster the firm’s operations team.
Commenting on the rationale behind the branding project, Scriba PR’s MD Katie Mallinson said: “The company itself is nine years-old in June. It recently became apparent that what originally started out as the manifestation of one person in 2013 was not that of nearing 20 people in 2022.
“We’ve come a long way since Scriba’s humble beginnings – both in terms of staff and clients – so it is most certainly the right time to reform and redefine the brand in a way that truly represents the evolution and maturity of Scriba in the here and now.”
Specialist branding agency The Engine Room was at the helm of Scriba’s repositioning project, while The Bigger Boat has built the new company website.
“It’s been a rollercoaster couple of years,” Katie continued. “And while we’ve invested a lot of time and money in doubling our office footprint and strengthening the team with more expertise and skillsets, our strategic aim isn’t actually further growth this year.
“Our key focus is about getting even more under the skin of our existing accounts. What we’re seeing is that clients are increasingly asking us to undertake more complex communications work – and the extra space will be extremely beneficial in helping us to deliver these briefs.”
