Leeds-based digital agency Ascensor has made its third acquisition in 12 months, securing the assets and team of Knaresborough-based Audere Commerce.
The deal sees three members of the Audere Commerce team join Ascensor. Founded in 2013, Ecommerce specialists Audere worked with a range of B2B clients, with a primary focus on the automotive and construction sectors
Ascensor MD Andrew Firth said: “This is a very exciting deal for Ascensor and presents an opportunity to build further our Ecommerce client base. We’ll be able to extend the range of services offered to our new clients.”
Audere Commerce MD James Withers has begun work as technical project manager, alongside backend developer Alex Johnson and account manager Chloe Joomun. The trio’s digital capabilities and experience provide continuity for clients and fill roles that Ascensor were actively recruiting.
“The skills base represented by this acquisition complements our existing strengths,” Andrew Firth continued. “Audere Commerce are Ecommerce software specialists and they’ve developed a specialism in B2B Ecommerce.
“We’ll be able to provide the new clients with marketing services, and they’ll benefit from our focus on conversion rate optimisation that helps website owners generate the maximum possible value from their digital assets and grow through return on investment.
“We have a strong reputation for our focus on conversion, whether that be delivering sales, leads, savings or brand recognition. Adding value and delivering growth is our key to success, we grow because our clients grow.”
Commenting on the agreement, James Withers said: “The Audere Commerce team and I are very much looking forward to joining a larger, more established digital agency. Ascensor share our values of delivering advanced digital technology to clients looking to grow through conversion.”
The agreement with Audere marks Ascensor’s fifth asset acquisition in two years, after acquiring the Green Gecko and Blue Mantis agencies in 2021, plus web development business Webposse and hosting firm ClaretMedia in 2020.
Last year Ascensor set ambitious targets and grew revenue by 55 per cent, improving turnover from £2.2m to £3.5m.
With the addition of Audere to the Ascensor family they now have 41 specialists focused on delivering conversion and digital transformation for clients.