Oxford Economics has made a £2 million investment in The Data City, a Leeds-based cutting-edge real-time company classification platform.
Based on a post-money valuation of £19 million, the investment will accelerate The Data City’s international expansion, enhance its AI-powered technology, and support the development of new markets—particularly through its planned US joint venture with Oxford Economics.
The partnership underscores the growing demand for more dynamic and accurate business intelligence, said Adrian Cooper, CEO of Oxford Economics.
“Our clients need data that reflects the economy as it is today—not how it was classified in 2007,” Cooper said. “The Data City is transforming how businesses, investors, and policymakers understand industries. We’re excited to support their next phase of growth.”
By integrating The Data City’s AI-powered platform with Oxford Economics’ global economic forecasting expertise, the collaboration will drive innovation in sector analysis and investment decision-making, said Alex Craven, CEO of The Data City.
“This investment is a game-changer,” Craven added. “We’re redefining economic data by delivering real-time insights into what companies do—without relying on outdated SIC/NAIC codes. With Oxford Economics on board, we’re poised to expand our reach, particularly in North America, and solidify our position as the leading source for industry classification.”
