Tuesday, January 14, 2025

2025 Business Predictions: Martyn Kendrick, regional director of Yorkshire and the Humber at Lloyds

It’s that time of year, when Business Link Magazine invites the region’s business leaders to offer up their predictions for the year ahead. 

It has become something of a tradition, given that we’ve been doing this now for over 30 years.

Here we speak to Martyn Kendrick, regional director of Yorkshire and the Humber at Lloyds.

As we look ahead to 2025, Yorkshire’s diverse and dynamic economy is well-positioned to drive growth across key sectors.

The technology sector continues to lead the way, with businesses ramping up investment in digital transformation and automation to tackle longstanding productivity challenges in the North. From AI-driven tools to cloud-based platforms, these innovations are helping firms operate more efficiently and stay competitive in an evolving landscape.

Yorkshire’s professional services sector, anchored by Leeds’ position as home to the second-largest legal hub outside London, is also set to thrive. As businesses navigate more complex regulatory challenges, the demand for expert advice is rising, solidifying the region’s reputation as a thriving leader in legal and professional services.

Industrial manufacturing remains a cornerstone of Yorkshire’s economy, with a renewed focus on sustainability and innovation. By adopting energy-efficient processes and leveraging advancements in green technologies, manufacturers are staying competitive while contributing to the region’s net-zero ambitions.

Yorkshire’s attractiveness lies in its diversity, and by embracing its many sectors’ strengths, businesses across the region are creating opportunities for long-term prosperity in 2025 and beyond.

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